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Drupal for Business

At Duo, we build connections.

Website Navigation in the Mobile Age

In the early days of mobile, a mobile site was thought of as a smaller, often stripped-down version of the main desktop site. But the days of thinking about mobile website design separately from your desktop website are over.

Now, with the increasing capabilities of smart phones and tablets, people are doing everything from researching purchases to buying airline tickets on mobile platforms, so your mobile site has to be as solid, feature-rich and versatile as your desktop site.

Topics: Marketing Design
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Your Website Has a Job To Do

Most companies have job descriptions for their employees but who thinks about creating a job description for their website? That needs to change. Your website has a job to do, just like any other employee you have.

Your website is working for your company 24/7, greeting and interacting with clients and potential clients even when your other employees are out of the office or home in bed at night. So doesn’t it make sense to think about, specify and measure, the job your website should be doing for you?

Start by thinking about the function employees serve, namely to either help you increase revenues or decrease costs. Your website should be doing the same. You also need measurements to see if its meeting expectations, just as you would for any employee.

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Insights from 'The State of Inbound'

If you saw Hubspot’s State of Inbound 2016 report last fall, chances are you’ve put it aside, maybe after feeling a bit overwhelmed by all the information in there. Trying to digest it all at once was a bit like drinking from a fire hose.

But it’s worth taking a second look at what that report has to say about the state of inbound marketing. There are insights in the report that can help you.

Generating leads is the biggest challenge for inbound marketers, the report outlines, followed by proving the return on investment of inbound.

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Law sites should position firms as thought leaders

Law firm websites once all tended to have a certain look and feel --- they emphasized the expertise firms offer, which meant spotlighting their attorneys and their bona fides, such as cases won, awards, scholarly articles published and educational background.

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Repeat After Me – You Are Not Your User

Redesigning a website usually starts with key company stakeholders getting together for a planning session with each talking about how they think the new site should function. But if that’s how you’ve approached a site redesign or new site design, or how you’re planning to, stop right now. You’ve left out the most important stakeholders of all – your users.

How your customers use your site, and what they want from it, can often be completely different from what you’re thinking they want. In almost all cases, you are not your site user. Even when you are, a site might serve internal and external audiences, so you are not your only user.

Topics: Marketing Design
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Content Marketing with Purpose

Welcome back to the Duo Consulting blog. Content marketing has proliferated across the Web during the past five years. It’s everywhere these days and that means pretty much everyone has a blog. And everyone is writing pretty much the same thing, general pieces that you can find on blog after blog.

We will not be doing that any more. Our blog will give you real world examples of how content marketing is being done right. It will look at the interaction of content, technology and the importance good design plays in effective content marketing. And most importantly, it will give you real-world examples of how to more effectively use technology you already have.

Let’s face it, many, many companies today have bought more technology than they really know how to use. And when a new marketing challenge comes up, they often address it by buying even more.

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What is UX and Why is it Important?

UX is one of the most important aspects of a project, but it’s often looked at as the least. Visual design steals most of the love, and it’s understandable why. Visual design is the actual face of your brand. It’s what people see, and that directly influences how customers and clients think of your company. However, you can’t have a visual design without an plan. This is where UX comes in.

Topics: Marketing Design
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How to Maximize Website Usability

Recently, I researched human attention spans on Google. I found many articles claiming that humans’ attention spans (8 seconds) are now shorter than those of goldfish (9 seconds), as of 2013. Confusingly, I found just as many articles disputing the goldfish claim and estimating that human attention spans land within the range of 2 - 5 minutes. When it comes to websites, a staggering 55% of visitors spend fewer than 15 seconds on most web pages according to @arctictony

Topics: Marketing Design
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HubSpot Inbound Sales Certification

HubSpot introduced a new certification: the Inbound Sales Certification. The certification walks you through the inbound sales methodology and how to be an inbound salesperson. After watching the videos and passing the certification exam there are a few key takeaways I’d like to share with you. After all, as we build our websites for lead generation we also need to be aware of how we’re setting our salespeople up for success!

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