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Drupal for Business

At Duo, we build connections.

Law sites should position firms as thought leaders

Law firm websites once all tended to have a certain look and feel --- they emphasized the expertise firms offer, which meant spotlighting their attorneys and their bona fides, such as cases won, awards, scholarly articles published and educational background.

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Repeat After Me – You Are Not Your User

Redesigning a website usually starts with key company stakeholders getting together for a planning session with each talking about how they think the new site should function. But if that’s how you’ve approached a site redesign or new site design, or how you’re planning to, stop right now. You’ve left out the most important stakeholders of all – your users.

How your customers use your site, and what they want from it, can often be completely different from what you’re thinking they want. In almost all cases, you are not your site user. Even when you are, a site might serve internal and external audiences, so you are not your only user.

Topics: Marketing Design
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Content Marketing with Purpose

Welcome back to the Duo Consulting blog. Content marketing has proliferated across the Web during the past five years. It’s everywhere these days and that means pretty much everyone has a blog. And everyone is writing pretty much the same thing, general pieces that you can find on blog after blog.

We will not be doing that any more. Our blog will give you real world examples of how content marketing is being done right. It will look at the interaction of content, technology and the importance good design plays in effective content marketing. And most importantly, it will give you real-world examples of how to more effectively use technology you already have.

Let’s face it, many, many companies today have bought more technology than they really know how to use. And when a new marketing challenge comes up, they often address it by buying even more.

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What is UX and Why is it Important?

UX is one of the most important aspects of a project, but it’s often looked at as the least. Visual design steals most of the love, and it’s understandable why. Visual design is the actual face of your brand. It’s what people see, and that directly influences how customers and clients think of your company. However, you can’t have a visual design without an plan. This is where UX comes in.

Topics: Marketing Design
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How to Maximize Website Usability

Recently, I researched human attention spans on Google. I found many articles claiming that humans’ attention spans (8 seconds) are now shorter than those of goldfish (9 seconds), as of 2013. Confusingly, I found just as many articles disputing the goldfish claim and estimating that human attention spans land within the range of 2 - 5 minutes. When it comes to websites, a staggering 55% of visitors spend fewer than 15 seconds on most web pages according to @arctictony

Topics: Marketing Design
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HubSpot Inbound Sales Certification

HubSpot introduced a new certification: the Inbound Sales Certification. The certification walks you through the inbound sales methodology and how to be an inbound salesperson. After watching the videos and passing the certification exam there are a few key takeaways I’d like to share with you. After all, as we build our websites for lead generation we also need to be aware of how we’re setting our salespeople up for success!

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Prioritizing Active Buyers using Data

Welcome to 2017, where the internet has changed the way we do just about everything. One of the many things affected by this is the buyer-seller relationship. With the information buyers need to make a decision only a click away, the sellers are no longer the ones in power. However, this doesn’t mean salespeople aren’t needed.

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8 Popular Drupal Websites

“Weather.com is the highest trafficked Drupal site in existence, serving more than 100 million people per month.” - Drupal.org Case Study

Many sites we visit every day to do things like get news updates, check the weather, check sports scores and more, are built in Drupal. Drupal’s open-source platform is great for large-scale websites that need flexibility, custom integrations and have high volumes of traffic. Plus, there is a huge community supporting and constantly improving Drupal and a large number of knowledgeable developers who are skilled in making Drupal sites that are innovative and truly remarkable.

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Discover the Future of Digital Experience

  • As digital experiences evolve, it is critical you frequently examine whether you are delivering content your customers want in the best way possible. One way to do that is talk with and hear from thought leaders, practitioners and analysts who are designing and delivering game-changing digital and customer experiences.
  • Digital Experience (DX) Summit 2016 allows you to do just that. 
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