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Drupal for Business

At Duo, we build connections.

How Marketers can Benefit from Drupal 8

We’ve been seeing interest in Drupal 8 increase in the last few months, and it’s with good reason. The platform has so much flexibility and the power to streamline work for any number of industries.

One area where I’ve seen a substantial rise in the desire to learn more about or adopt Drupal 8 is in the world of marketing — specifically from marketing departments. And it makes sense.

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Open Marketing with Drupal

Joe Pulizzi calls himself a content marketing evangelist, but I like to think of him as the godfather of content marketing.

Pulizzi is the founder of the Content Marketing Institute, which, among other impressive details, organizes Content Marketing World, “the largest in-person content marketing event in the world.” Pulizzi has been thinking about content marketing for years — 16 in fact. He first used the term “content marketing” in 2001,

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4 Must-Have SEO Drupal Modules

Just about every client I’ve interacted with since I’ve worked at Duo has asked a version of the same question: How do I make my site better when it comes to search engine optimization (SEO)?

When it comes to Drupal, there are a variety of modules you can use to improve various aspects of SEO

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What is "Intelligent Content"?

If you’ve watched any television recently, you probably have seen a commercial for Amazon Echo. You know, that device that has people saying, “Alexa, ask 1-800-Flowers to order Tina roses,” or “Alexa, add clean under the sofa to my to-do list."

The hands-free speaker is controlled by your voice and can quickly turn into more than a piece of technology: it can become your personal assistant.

I’ve been fascinated by artificial intelligence like this for a while. I vividly remember watching Jeopardy! six years ago and seeing the IBM computer Watson defeat two of the shows biggest champions and win $1 million.
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Content-Driven Personalization with Drupal

I recently stumbled upon a nearly four-year-old HubSpot blog post about “22 Data-Backed Reasons to Personalize Your Marketing.” The statistics were fascinating, particularly given the age of the post. For example, among best-in-class B2B content marketers in 2013, 71% were customizing their content to the decision-maker’s profile. In 2017, I have to imagine that number is comfortably above the 90th percentile.

Now more than ever, marketers across industries recognize the value of content personalization. For many, though, whether it is due to technical deficiencies or a shortage of content resources, the dream of content personalization is just that: a dream.

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Join me at the Intelligent Content Conference

The Intelligent Content Conference (ICC 2017) in Las Vegas on March 28-30, 2017 is the one content strategy event specifically designed for marketing practitioners. Their goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

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Website Navigation in the Mobile Age

In the early days of mobile, a mobile site was thought of as a smaller, often stripped-down version of the main desktop site. But the days of thinking about mobile website design separately from your desktop website are over.

Now, with the increasing capabilities of smart phones and tablets, people are doing everything from researching purchases to buying airline tickets on mobile platforms, so your mobile site has to be as solid, feature-rich and versatile as your desktop site.

Topics: Marketing Design
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Your Website Has a Job To Do

Most companies have job descriptions for their employees but who thinks about creating a job description for their website? That needs to change. Your website has a job to do, just like any other employee you have.

Your website is working for your company 24/7, greeting and interacting with clients and potential clients even when your other employees are out of the office or home in bed at night. So doesn’t it make sense to think about, specify and measure, the job your website should be doing for you?

Start by thinking about the function employees serve, namely to either help you increase revenues or decrease costs. Your website should be doing the same. You also need measurements to see if its meeting expectations, just as you would for any employee.

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Insights from 'The State of Inbound'

If you saw Hubspot’s State of Inbound 2016 report last fall, chances are you’ve put it aside, maybe after feeling a bit overwhelmed by all the information in there. Trying to digest it all at once was a bit like drinking from a fire hose.

But it’s worth taking a second look at what that report has to say about the state of inbound marketing. There are insights in the report that can help you.

Generating leads is the biggest challenge for inbound marketers, the report outlines, followed by proving the return on investment of inbound.

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