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Drupal for Business

At Duo, we build connections.

What to Expect at MidCamp 2019

When promoting Drupal, one benefit always springs to mind: the community. What makes the Drupal web framework so robust is its committed and widespread user base.

Topics: Marketing
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Duo named Top Drupal Developer by Clutch

In a crowded digital landscape, choosing the right partner for your web projects is more important than ever. While nearly anyone can choose a template and design a basic website, creating a robust and engaging web platform takes experience, skill and teamwork.

Topics: Marketing
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DrupalCon Seattle 2019 has Something for Everyone

While it may be a few months away, it’s never too early to start getting excited about 2019’s iteration of DrupalCon. This year’s show will be held in Seattle from April 8-12 and will attract members of the Drupal community from over 200 countries.

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How Marketers can Benefit from Drupal 8

We’ve been seeing interest in Drupal 8 increase in the last few months, and it’s with good reason. The platform has so much flexibility and the power to streamline work for any number of industries.

One area where I’ve seen a substantial rise in the desire to learn more about or adopt Drupal 8 is in the world of marketing — specifically from marketing departments. And it makes sense.

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Open Marketing with Drupal

Joe Pulizzi calls himself a content marketing evangelist, but I like to think of him as the godfather of content marketing.

Pulizzi is the founder of the Content Marketing Institute, which, among other impressive details, organizes Content Marketing World, “the largest in-person content marketing event in the world.” Pulizzi has been thinking about content marketing for years — 16 in fact. He first used the term “content marketing” in 2001,

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4 Must-Have SEO Drupal Modules

Just about every client I’ve interacted with since I’ve worked at Duo has asked a version of the same question: How do I make my site better when it comes to search engine optimization (SEO)?

When it comes to Drupal, there are a variety of modules you can use to improve various aspects of SEO

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What is "Intelligent Content"?

If you’ve watched any television recently, you probably have seen a commercial for Amazon Echo. You know, that device that has people saying, “Alexa, ask 1-800-Flowers to order Tina roses,” or “Alexa, add clean under the sofa to my to-do list."

The hands-free speaker is controlled by your voice and can quickly turn into more than a piece of technology: it can become your personal assistant.

I’ve been fascinated by artificial intelligence like this for a while. I vividly remember watching Jeopardy! six years ago and seeing the IBM computer Watson defeat two of the shows biggest champions and win $1 million.
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Content-Driven Personalization with Drupal

I recently stumbled upon a nearly four-year-old HubSpot blog post about “22 Data-Backed Reasons to Personalize Your Marketing.” The statistics were fascinating, particularly given the age of the post. For example, among best-in-class B2B content marketers in 2013, 71% were customizing their content to the decision-maker’s profile. In 2017, I have to imagine that number is comfortably above the 90th percentile.

Now more than ever, marketers across industries recognize the value of content personalization. For many, though, whether it is due to technical deficiencies or a shortage of content resources, the dream of content personalization is just that: a dream.

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Join me at the Intelligent Content Conference

The Intelligent Content Conference (ICC 2017) in Las Vegas on March 28-30, 2017 is the one content strategy event specifically designed for marketing practitioners. Their goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

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