@DUO: Clicks, Conversions, and The Numbers Your Website Craves


In April of 2014 Duo hosted a webinar to learn about website analytics and how to use them effectively to reach your digital goals. Drupal Architect, Mark Royko and Marketing Manager, Ariel Upton, will share their insights on clicks, conversions, and the numbers your website craves.

Do you have Google Analytics hooked up to your website?
Is this the extent of your current analytics efforts?

Our @DUO event will teach you how to read these numbers and what they really mean for your company.
Most importantly we'll discuss the number you really should be paying attention to: conversion rate.

Key Event Takeaways include: 

  • Understanding Conversions: the Number That Matters Most
  • The 5 Different Styles of Conversion-Driven Websites
  • The Fallacy of the Shiny A/B Testing Feature
  • The Importance of Incorporating Site Analytics into Site Audits

VIEW THE RECORDING HERE: https://www.youtube.com/watch?v=TwR0cmdVp1E