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Drupal for Business

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Tara Ortiz


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The Art of Sketchboarding

I’ve spent the past 14 years as a designer. I got my degree in graphic design, and I’ve done everything front print design to product packaging to user experience (UX) design. Today I am a senior designer who specializes in user interfaces — what users see and interact with when they use a web product.

I’ve been asked before what makes a good user interface, and the answer really depends on the client. What are their goals? What do they want their user to do? Inherently, the follow up questions I hear are: Well, what if they don’t know what their goals are? How do you help them figure it out? My answer is “Sketchboarding.”

Topics: Design Services
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