It's no secret that WordPress is the most-used content management system (CMS) in the world. The CMS is considered easier to use than a platform like Drupal, and when it comes to building a simple marketing website with a few pages and a blog, WordPress definitely is the market leader.
Drupal, on the other hand, is considered more complex.
As a result, WordPress has pretty much won the under $40,000 market.
The thinking that I’ve heard is that because Drupal is more complex and requires more customizing, it must be substantially more expensive than WordPress. That simply isn’t true.
The team here at Duo recently completed several fully customized websites for less than $40,000, and we have multiple proposals out that factor in our clients’ needs — from improved user experience to multiple language display — while still remaining at a low-price point.
For less than $40,000, you can still receive a website that has:
- A consistent user experience
- Custom style and colors
- Engaging interactions, transitions and rollovers
- Responsive design with a contemporary feel
- Total flexibility and control thanks to Drupal 8
- Easy-to-update features and is editable
- A consistent look for Internet Explorer, Firefox, Chrome and Safari
- Social media integration (share, follow ...)
- A dedicated editorial workflow
I’m guessing you’re saying to yourself, “OK, that sounds good, but can’t I get all that on WordPress, too?” Perhaps. But here’s the difference and it all comes down to one word:
On WordPress, you can get a website that fits your needs now. Drupal gives you a website that can grow with your business.
What does that mean? Here are six scenarios where having your website built on Drupal will help your site evolve with your business.
- Adding E-Commerce Capabilities
Maybe you’re not ready to introduce an online store quite yet, but if you’re looking to scale your business, having an e-commerce option on your website is something you’ll eventually want to consider. According to bigcommerce.com, 51% of Americans prefer to shop online. The same report found that Millennials and Gen X spent 150% as much time shopping online than their predecessors.
Drupal offers a variety of e-commerce modules and functionality, including customizable options like Magento (the most popular commerce platform) and Drupal Commerce (designed especially for Drupal). You could also integrate a cloud-based service like Shopify, which is pretty powerful, with fewer customizable opportunities.
- Implementing Marketing Automation
Marketo advertises itself as the world leader in marketing automation for customers of any size, and with good reason. The platform helps solve just about any digital marketing need, from lead management to email and mobile marketing.
If your site is built on Drupal, then you can easily integrate Marketo to help you track activity on your website and capture lead data through registrations and form submissions.
- Leveraging Knowledge Management
One of the most requested features we’re asked to create on Drupal is a collaboration platform that helps gather user-generated content and drive engagement. This platform could be an intranet, an online community or even a social network.
The secret to a successful collaboration platform is that it must:
Break through the clutter (feature content that’s interesting for your audience)
Cut down on noise (meaning less emails, for example)
Engages people on a personal level (gives people a reason to care)
Because of Drupal’s ability to seamlessly integrate with so many different programs and modules, you could have your website integrate with a platform like Slack or Basecamp, or you could leverage a module that gives you your own online community — meaning a place where you own all the content.
- Introducing an Extranet
Like all of the other examples, you may not have the need for an extranet right now, but knowing that you have the capability to incorporate one with your website would be very beneficial, at least I think so.
Why would you need an extranet? Some examples include an area of your website that would require customers log in, or maybe a section where vendors could submit invoices or place and receive orders.
- Showcasing Motion
In 2017, video is one of the most desired and popular mediums in marketing. Hubspot recently found that 43% of people want to see more video content from marketers. You may not have a compelling video that you want to share with your audience quite yet, but that may change in the next few months. If you put the time, resources and money into making a compelling image that showcases your brand, why not feature it on your website? With Drupal, there are a variety of ways to do this.Integrating motion into design is a way to further foster user engagement. To do it right takes a fair about of technical skill, but if it’s done correctly, it can be very effective.
Take a look at the Figo Pet Insurance website. That video atop the homepage is calm, it’s not distracting, and it tells a story. It shows the relationship between people and their pets.
That site is built on Drupal.
- Featuring Multi-Language Capabilities
If your product is relevant to a diverse audience, it may make sense to have a multilingual website. The Chicago law firm Lipkin & Higgins has seen its Spanish audience grow in great numbers in recent years. When the firm approached Duo with help migrating its site from Drupal 6 to Drupal 8, we helped them create a site that could seamlessly speak to the firm’s Spanish audience. This included a back-end CMS that operated like a Spanish microsite as well as translation modules throughout the site.
That multilingual integration may sound complicated, but in fact, it is part of Drupal 8 core.
Like I said at the beginning, WordPress is a great option if you’re looking for a simple website. But if you’re thinking about building a new website, I’d suggest considering Drupal. With Drupal, you can get a website that is customized to fit your needs and flexible enough to grow with your business, all without costing you an arm and a leg.
So, what are you waiting for?
Connect with us today and let us know how we can help you with your website needs.