As a mid-market business owner, your website is crucial to your success of failure. And if your website runs on Drupal, it can just as easily help support your goals and move your business forward as it can be a total nightmare that stalls your growth altogether.
The trick is knowing what you need on your website.
One of the best things about Drupal’s open-source set up is that thousands of developing contributors across the globe can create modules to improve or strengthen the Drupal experience. On the other hand, that plethora of module options can be what intimidates new or non-acquainted Drupal users.
Ignoring the clutter of modules and only focusing on what helps your business succeed and evolve is the trick to not being overwhelmed. Having worked with a variety of mid-market businesses and their websites over the years, I have a firm grasp on what mid-market businesses need for their websites.
With that, let’s look at five modules that will help you better manage your website and grow your business. All five modules have Drupal 7 and Drupal 8 versions.
One of the most powerful tools in your business’ arsenal is its CRM, otherwise known as a customer relationship management tool. CRMs allow you to track key data about your business’ supporters, from donors to volunteers. There are dozens of CRM options, but without question, Salesforce is one of the biggest.
The suite of Salesforce modules for Drupal allows site owners to push Drupal data to Salesforce, and vice versa, making it easier on you to manage your website and maintain your relationships with your supporters.
Your business has a beautiful website, but is anyone visiting it? Are they seeing the pages you want them to see? The best way to find out this information — and so much more — is by using Google Analytics. This module adds your Google Analytics account to your website, allowing you to get all types of data about how users interact with your site, including:
- Domain tracking
- Selectively track certain pages or users
- Monitor what files are downloaded from your pages
This module is an image or file uploader that can easily integrate with a WYSIWYG editor. In addition to a basic upload, this module will allow you to resize, preview or create thumbnails of images. You can also customize limits for specific user roles of your site. For example, if you have a volunteer who loads blog posts on to your site, you can limit the size of files they can upload or restrict the dimensions of an image they can upload; this could prevent the volunteer from accidentally uploading too large of a file, therefore impacting your site speed and potentially the page’s search engine optimization.
The Workbench module offers better content management and moderation options than what Drupal provides out of the box. Specifically, Workbench provides:
- A simple interface for users who only work with content; this makes the overall workflow for these users simpler and helps limit the amount of training and support that needs to be provided
- The option to limit who has access to content based on your business’ structure, not your website structure. For example, you can prevent someone in your marketing department from having access to information about your organization’s online fundraising information.
- A customizable editorial workflow that can be created based off of the above options
Mailchimp is one of the most popular email delivery systems available to business owners. This module makes it easy to integrate your MailChimp account with your website. For example, users can opt in to which of your mailing lists they would like to be included on. The module also makes it possible to send MailChimp emails directly from your site.Additional options are available for Drupal developers.
There are other modules that can help further strengthen your website, but if you have these five, you’ll be ready to manage your website and be in better position to help your business grow.