We’ve been seeing interest in Drupal 8 increase in the last few months, and it’s with good reason. The platform has so much flexibility and the power to streamline work for any number of industries.
One area where I’ve seen a substantial rise in the desire to learn more about or adopt Drupal 8 is in the world of marketing — specifically from marketing departments. And it makes sense.
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Drupal 8.6 is out in the wild, and the latest version shows how the platform has evolved to try and attract technical and non-technical users to the Drupal community.
There are a lot of reasons why I love working in sales at Duo, where I get to tell clients — and potential clients — about the benefits of Drupal. I’ll be honest, though, there are definitely some challenges that come with the territory. Arguably the biggest obstacle I face is convincing a potential client why it’s worth spending thousands upon thousands of dollars to build a new website or digital platform with Drupal.
I didn’t get into this business to win awards.
In the early days here at Duo Consulting, I stressed to our team that we should focus on results, not recognition. That is a mantra I’ve maintained to this day.
That being said, if we are able to create a product that pleases our client and gets industry-wide recognition, I certainly won’t complain. That is why I’m proud to share that Duo was recognized with four different honors in the 2018 WebAward Competition.
I’ve had a number of conversations with potential clients about upgrading their websites to Drupal 8, and an interesting trend has been popping up. On several occasions, I’ve heard that the companies I’m speaking with are hesitant to go through an upgrade because of the costs that come with it.
I understand that reservation, particularly because an upgrade to Drupal 8 requires a full-on redesign to fully maximize the platform’s potential. That being said, I think the advantages certainly outweigh the cost
I’ve spent the past 14 years as a designer. I got my degree in graphic design, and I’ve done everything front print design to product packaging to user experience (UX) design. Today I am a senior designer who specializes in user interfaces — what users see and interact with when they use a web product.
I’ve been asked before what makes a good user interface, and the answer really depends on the client. What are their goals? What do they want their user to do? Inherently, the follow up questions I hear are: Well, what if they don’t know what their goals are? How do you help them figure it out? My answer is “Sketchboarding.”
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I recently had a meeting with a client who has operated their website on Drupal 7 for the past few years, and they wanted to know why they should upgrade their site from Drupal 7 to Drupal 8. As I worked on answering their question, it became clear to me that there are 8 distinct reasons why it makes sense for businesses and organizations to make the leap from D7 to D8.
Last year, Duo CEO Michael Silverman attended The Digital Summit here in Chicago. I still remember him coming back to the office and telling the team that it was an event we should get involved with.
Fast forward to this year, and Duo is proud to be a sponsor of what is billed as “The Definitive Digital Marketing Gathering.”
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