Duo on April 3, 2014
Today’s professional world is one of high stress and too few hours, so certain routines and habits become hard to keep consistent. Oftentimes, keeping yourself healthy is difficult and maintaining a balanced diet is a challenge. Nasty eating habits make us feel sluggish and, perhaps even worse, guilty. Eating habits aren’t that hard to identify, but is your content reflecting those habits?
While we can see the effects of what we feed ourselves directly, are we seeing the effect of what we feed our site visitors and followers?
It’s important to understand the effect of your website or social strategy – not only the content produced but also how it is presented. Take a look at both your plate and your website to identify the good and the bad habits. Your content might need to go on a diet.
The Junk Food Fan
“Are those Mega-Nachos? They taste so great! Sure, I’ll be feeling it later but they just taste so good!”
Is your content like a tabloid magazine? If it has misleading titles and offers little value, it just might be. “Junk Food blogs” look great and might even be fun to read, but they often don’t provide any useful takeaways once the user has left the page. That can hurt your website and your business reputation. It’s dangerous to be known for superficial content. Now there is nothing wrong with the occasional Junk Food post to keep things fun and engaging, but it should not be the norm for your content on the web.
The Stress Eater
When things get hectic, the stress eater turns to food. It’s an excellent distraction and can even help someone focus on what needs to be done. It doesn’t necessarily matter what they’re eating, as long as the nervous energy is satisfied.
Stress blogging is the same: it might be a distraction from something more important.
This is not a good habit at all: blogging should be thoughtful and intentional. Never post out of pressure or because you didn’t know what else to do because content suffers from it.
“Stress Blogging” may result in “forced” content that ends up very superficial. Cut down on Stress Blogging by creating an intentional, specific list of content to be written and when it should be completed to ensure top-quality posts.
The “Whatever’s in Front of Me” Eater
No set schedule or dietary restrictions here. Whatever is there goes in this person’s stomach. The exact opposite of a picky eater.
Does your content include a variety of opinions, writing styles and topics? There’s nothing wrong with that (we encourage it!) but consider your readers and followers’ perspective – how do they feel? Do they know what to expect or is any topic or style fair game to go on your site? It’s important to keep content fresh and rolling with the punches, but enforce some set of guidelines on your content so the readers aren’t completely in the dark about what’s next.
Decide (as a business) what styles, writers and topics are essential to accomplishing your business goals. Furthermore, develop some type of flow to those decisions so that a post doesn’t come “way out of left field” from the previous post.
No wild or caged animals for this person, only fresh nutrition straight from the earth. The vegetarian prefers to stay away from processed meats and stick to a more organic diet. The problem: additional supplements and more frequent meals are required for healthy function.
While the content is good for you, it just needs something more. At the very least, vegetarian content requires frequent nourishment or else function suffers. Vegetarian content is not necessarily filling. Simple fixes such as linking to another credible source or giving the reader something to interact with beyond the content could do the trick. Provide some real substance to posts and keep site visitors nourished and satisfied.
Protein, protein, protein. It’s essential for bodily function and The Carnivore needs lots of it. When presented with its arch-nemesis, The Vegetarian, it will respond like Ron Swanson: “There’s been a mistake: you’ve accidentally given me the food that my food eats.”
Content protein aids in growth and is essential for development, but too much of anything is a bad thing. Loading your site with nothing but big, meaty chunks of content slathered in flavorful resources will make things difficult on your site’s heart later on. After a while, search engine crawls will get bogged down in the clogged arteries of your site and eventually lead to a heart attack (i.e. half the website goes numb and an developer is required to repair everything).
An overload of outbound links could be slowing down site visitors and search engines, making great content harder to find. If your site is a carnivore, considering tossing in some leafy greens to balance it out.
Other types of eaters include: the Bored Eater, who eats when there is nothing else to do; the Sweet Tooth, who provides delicious, sugar-coated content of little value beyond reading; and the Picky Eater, who sticks to their guns so much that growth is impossible.
Enough with the focus on bad content habits, let’s shift toward the diets your site needs to adopt to stay healthy.
The Scheduled Eater
Breakfast is at 7:15am. Lunch at 12pm, sharp. Dinner promptly at 6pm, no exceptions. This person is routine-based and almost never deviates from the schedule, no matter how hectic things may get. As a result, their body knows when to expect food and that it will be sufficiently filled until the next meal.
Great for blogging! Consistency and regularity is of vital importance to keeping your audience healthy and satiated all the time. They know what to expect, when to expect it and rarely require nourishment outside of the regular posting habits.
The Health Nut
This person strives to only consume that which has been proven to be nutritious. Typically, the Health Nut seeks out new research and ways to stay healthy – education before implementation for this one.
Your site should be the same way – filled with conscious, intentional content that focuses on thoughtful nourishment after proper research. If it’s not beneficial, there is little or no need to feed it to the reader. Before posting anything, be sure it is sound content that offers information or resources to sustain the reader for a lifetime of benefits.
The Small Meal Eater
This person knows the value of keeping their metabolism going, and is intentional about it. Each meal serves a vital role in the overall function. This person is different from the vegetarian in that no food is necessarily off-limits, but less is required to get the job done.
Web strategy is similar: less is more. Especially on social media, small bits of conscious content is of great interest to the reader. With so much to see and do online, little nuggets of useful information is easy to digest quickly and will keep readers coming back for more.
These habits can be both good and bad – they key is moderation. If your site has too much meat, add some greens for natural nutrition. Cut back on the fluffy sweets and don’t post simply for the sake of posting.
What are your blogging habits as they relate to your eating habits? Are there any habits you agree with or disagree with?