Duo on March 11, 2014
On June 2, 2014 thousands of members of the Drupal community will head to Austin, Texas for DrupalCon 2014. Several members of Duo will be present and a few of us are hopeful presenters in the making. Here is a sneak peek of our proposed sessions for this year's conference. Next up, we look at the collaborative session submitted by Tim Thurn, Gordon Makely, Brian Krall, and Ariel Upton.
It Takes a Village to Build a Community: How 5 Disciplines Aligned to Build Bloomberg's Social Network
The newest social network from Bloomberg, BloombergCurrent, launched in July 2013. Focused on attracting a new generation of business leaders and changing how financial news is delivered, consumed, and discussed. BloombergCurrent connects a niche community of business influencers through market-moving news and dialogue.
Join Gwynn Turner (Social Media Marketing Manager) of Bloomberg along with Tim Thurn (Senior Account Manager), Brian Krall (Senior Frontend Architect), Gordon Makely (Drupal Architect), and Ariel Upton (Marketing Manager) of Duo Consulting.
Learn how the unique social network focuses on fostering community, collaboration, and conversation evolved through the successful build by a multidisciplinary team.
Hear how the team worked together, navigated the project’s ups and downs, and leveraged collaboration to achieve the site’s goals and build a community of engaged users. Highlights of the proposed session will include the following:
Social Media Manager
Defining your User: Audience Identification
Utilizing Events to Drive Engagement
Engaging Stakeholders: How to get internal buy-in
The Power of the Right Partner: Acquia, Sociative, Blazemeter, uTest
There’s a technology for that: Fulfilling requests with embed.ly, Hubspot, Sociative, New Relic
Project Management and Process: Spiral & Waterfall Methodologies
Content is King and Drupal is its Throne. How to serve external and original content.
Follow Content, Not People. How to use Organic Groups, Flags and the Special Sauce
The Right Tool for the Right Job: The power of 3rd party integrations (MyDigiPass, Hubspot, New Relic)
Building through a responsive, future-friendly approach
Using Sass + Compass to create a flexible design system
Understanding Lean UX: the best answer lies in iterative design and refinement
Build it and they will come (not). Driving visitors to your newly launched website
The solution for marketing strategies lies in frontend and backend builds
Keep the conversation going: How inbound marketing tactics drives subscriptions & site traffic